Courtesy of Common Craft

The inaugural Pig Roast was a huge success! City BBQ catered the event and homemade Sangria was enjoyed by all. The weather was a sticky 94 degrees, but that didn’t stop many of our media friends and clients from coming! Thank you for all who were able to join us, and if you couldn’t make it this year, we hope to see you next!

Click the “Read More” tab below to view photos from the event. Also, click on the image to view a higher resolution version - you can then print the photo and use it to blackmail your friends!!!

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Think of your advertising budget as a water pitcher (containing your monthly budget) and a cupboard full of glasses (your marketing choices), all the same size and shape. How many glasses do you need to achieve the best level of marketing your business each month? The answer is less than you think!

Media fragmentation, time demand on consumers and endless choices to market to the consumer all tug at our marketing pitcher. Many of us pull out seven or eight or even more glasses and fill them each with a certain amount of the budget. Then, at month’s end, we are disappointed because our marketing goals fell short. The reason; too many glasses were only being slightly filled diluting the overall marketing message.

Instead of buying too many different newspaper publications, a little cable, a little broadcast, a little radio and direct mail, choose only two or three and fill those “glasses” to the rim. You may reach fewer people, but you will reach them a greater number of times. Realistically, only 2% of the population is looking for a new vehicle at any given time, so reducing the number of ways you attempt to reach this market should not affect you negatively. The converse is true; you should see a positive impact by reducing the number of glasses (reach) and filling them fuller to achieve a greater frequency.

To learn more about how to fill less glasses and achieve better results contact the Bravura Advertising & Design team.

- Thanks to Automotive Consultant Jim Doyle for assistance with this article.

So you have more questions about the new Client/Agency Interface huh? I will do my best to answer them.

I will touch on a few highlights here in this article and when you have a question, enter it below in the COMMENTS section and I will post all the answers here!

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Plan photography into your trip

Before your trip, review travel guides and photos in books and magazines so you can make a list of potential shots. When you reach a location, scout the area to plan your approach before shooting. The right lighting is crucial to creating stunning photos. For example, if you must have a photo of sailboats in San Diego, shoot just before sunset or shortly after sunrise. The light during this time can lend everything a beautiful golden hue.

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