First down, no yellow feet
If you watch football on TV, you’re familiar with the first down line that appears on the field as the players are running around. It’s usually a bright yellow line that moves with each play, and it’s pretty obvious that it’s not really on the field but is superimposed for TV broadcast. I figured it was just some simple overlay done in the TV studio. Then one day, I happened to stop on a game while flipping through the channels and noticed that when a player walked across the line, his feet didn’t turn yellow. In fact, the line never once encroached on any solid item that crossed it.

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THE CURVEBALLS THAT Wall Street keeps throwing are enough to drive an investor crazy. For many, the pressure is too unnerving, and they choose to back out. Similarly, many businesses choose to sit on the marketing sidelines until the economy rebounds.

Neither is a smart strategy. Just as any wise investor knows that the best opportunities are found in down markets, the savvy marketing executive knows that this is the perfect time to proactively market their product or service.

Recessions are periods of opportunity that can be taken advantage of or can take advantage of you. Make certain you know how to capitalize on the great marketing opportunities provided by a recessionary period.

Here are four reasons why you should market during a down economy and how to go about doing it best:

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I stumbled across a very interesting web site this morning that caters to the baby boomer generation.  Baby boomers can now meet and chat just like their younger counterparts Myspace.com and Facebook.  BOOMERTOWNE.com is an ad supported web site designed to be a credible resource for baby boomers to learn, collect and share information about everything boomer related.

Here is some demographic information about boomer towne.

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