A Toast to 2010

I can’t believe 2009 is over already.  It sure has been interesting to say the least.   The Auto industry has seen lows it hasn’t seen for years, as the government tried to bail out the Big Three.  Fortunately we only lost 2 clients to the GM/Chrysler downsizing, and most of our clients have endured the wave.  Heck, we even picked up a Chrysler-Dodge-Jeep store! 

 In many cases this year, we’ve seen our clients gain market share and actually grow their bottom line.   Can you believe that?  We have some incredible leaders at the realm of our dealerships.  Leaders who know when it’s the right time to trim their expenses, and where the best places are to do this.  As an agency who’s client base is 85% Automotive, we recognized the Automotive crisis as far back as 2006-2007 and shifted our focus away from traditional media to interactive.   Notice I say shifted- not abandoned- that is the key to their success.  We have designed inexpensive ways for our clients to reach both “right now” buyers as well as keep them out in front of the masses.  It takes careful planning and execution, but we have seen tremendous results for our clients, which in turn has helped us to grow our business in 2009.  I am proud of the team I have at Bravura, and the success our clients have had- despite the economic recession of 09.

Now, as we move into 2010 - Here’s to a turn in the right direction, a SAAR of staying over 10 million, and to shiney new cars in everyone’s driveway!

Jennifer Ballinger

President