New Social Networking site geared to baby boomers.
I stumbled across a very interesting web site this morning that caters to the baby boomer generation. Baby boomers can now meet and chat just like their younger counterparts Myspace.com and Facebook. BOOMERTOWNE.com is an ad supported web site designed to be a credible resource for baby boomers to learn, collect and share information about everything boomer related.
Here is some demographic information about boomer towne.
What is a Baby Boomer?
- Largest and wealthiest segment in America today.
- 79 million Americans born between 1946 and 1964.
- Considered the sandwich generation – between aging adults and somewhat financially dependent off-spring.
- Nearly 30% of US population.
- Consumers who spend more than $1 trillion per year, double the spending power of today’s 60 to 70 year olds.
- An active, independent member of the workforce – 80% of Boomers say they will work past 60.
What do Baby Boomers Believe?
- They expect advances in health care to permit them to live to 100.
- 67% believe working will allow them to stay mentally active.
- 57% believe working will allow them to stay physically fit.
- They are obsessed with looking younger and consider 60 to be the new “40.”
- They are open to new experiences, products and brands and therefore are not as brand-loyal as Traditionalists.
- Boomers believe it’s not just about living longer, it’s about living better.
